Depictions of the Elderly in the Media and Advertising in the USA PDF Print

Keywords: North America, USA, English, age, article.

Pam Kelly writes a column 'On Aging' for the US newspaper 'The Charlotte Observer'. One Chicago radio station ordered its staff to screen out "any old sounding callers", she reports. How are the elderly depicted in advertising and the mass media in the US? Why do advertisers refuse to move away from stereotyping the old?

alt Depictions of the Elderly in the Media in the USA [EN].doc

Tags: All Resources Media Content All Types of Diversity Older People All Regions North America