“It ain't just paint:” Ageing and the Media PDF Print

Keywords: North America, USA, English, age, media, article.

From the Longevity Report, a US syndicated newspaper column on issues for people 40 and over, this article reviews the negative press the elderly receive in the US, and examines the reluctance of radio stations and advertisers to acknowledge older consumers, even when these are the people statistics say they should be targeting.

alt It Ain't Just Paint - Ageing and the Media [EN].doc

Tags: All Resources Reports & Studies Media Content All Types of Diversity Older People All Regions North America