Theme: Employment (Resources)

Article: Ageism alive and well in UK newspaper recruitment adverts

Keywords: Europe, UK, English, Age, employment. Take a look in the recruitment pages of any newspaper in the UK and you will discover that ageism is alive and well, warns the Employers Forum on Age, the leading UK expert on age issues in the workplace. Ageism alive and well in UK newspapers [EN].doc 

Article: BBC Still Showing its 'Hideously White' Face

Keywords: Western Europe, UK, [EN], race & ethnicity, employment, media ethics & diversity, article, print, visual The recent double whammy in which the BBC was hit by two high-profile race discrimination cases has highlighted a central flaw in its diversity policy: simply recruiting ethnic minority staff without attempting to nurture and accommodate racial and cultural differences does not work. Article by Joy Francis - Guardian Unlimited, May 13, 2002. BBC Still Showing its 'Hideously White' Face [EN].doc

Article: Career, Beauty and Motherhood: Representation of Gender Role in Women’s Magazines in Albania

Keywords: Eastern Europe, Albania, English, Gender, report, women, employment, print, media, journalism A report that examines the way women are portrayed in women magazines in Albania focusing on career, beauty and motherhood. The report argues that media often liken femininity and women’s success with beauty. Career, Beauty and Motherhood [EN].pdf


Article: Cultural diversity and common culture in audiovisual / Diversité culturelle et culture commune dans l’audioviduel (only in French)

Keywords: Western Europe, France, French, media, diversity in general, paper, all themes, resources for academics, print This is a French paper by the High Commission of Integration to the Prime Minister, following his demand for advice on cultural diversity and common culture in audiovisual. This paper formulates the reply to his query. Cultural Diversity and Common Culture in Audiovisual [FR].doc

Article: Cultural Diversity and Global Media, The Mediation of Difference, the book written by Eugenia Siapera

“Cultural Diversity and Global Media”, written by Eugenia Siapera, explores the relationship between  the media and multiculturalism. Maintaining that the media actively shapes and constructs understandings of cultural difference, rather than reflecting debates on cultural diversity, Eugenia Siapera argues that we must look to the media in order to understand cultural  diversity and its position in society. The interesting book offers an specific perspective and also it does: -Summarises and critically discusses current approaches to multiculturalism and the media from a global perspective -Explores both the theoretical debates and empirical findings on multiculturalism and the media. -Explores media production, representation, and consumption, incorporating arguments on their shifting roles and boundaries -Examines separately the role of the internet, which is linked to many changes in patterns of media production, representation, and to increased possibilities for diasporic and transnational communication -Contains pedagogical features to help understanding and engagement with the material, and draws upon an extensive bibliography Eugenia Siapera is lecturer in Media and Communications at the Aristotle University of Thessaloniki, Greece. She is the editor (with Lincoln Dahlberg) of Radical Democracy and the Internet (2007) and (with Joss Hands) At the Interface (2004).    

Article: Defence Handbook for Journalists and Bloggers

Keywords: International, English, journalism, bloggers, defence, law, regulations, privacy, freedom of expression, security, restrictions, prosecution, Thompson Reuters Foundation, Reporters without Borders, Paul Hastings, all media formats, resources for media The Defence Handbook for Journalists and Bloggers focuses specifically on the application of international legal principles to the work of journalists. It includes decisions and recommendations made by international and regional bodies and courts in relation to various aspects of freedom of speech, including: international sources of law giving rise to freedom of expression and freedom of information principles; defamation; the right to privacy; protection of public order and morality; and national security and state secrets.

Article: Depictions of the Elderly in the Media and Advertising in the USA

Keywords: North America, USA, English, age, article. Pam Kelly writes a column 'On Aging' for the US newspaper 'The Charlotte Observer'. One Chicago radio station ordered its staff to screen out "any old sounding callers", she reports. How are the elderly depicted in advertising and the mass media in the US? Why do advertisers refuse to move away from stereotyping the old? Depictions of the Elderly in the Media in the USA [EN].doc

Article: Diversity Business Case

Keywords: International, English, diversity, religion, ethnicity, culture, workplace,  presentation, report, print A concise presentation of challenges facing employers regarding diversity in workplace, especially ethnic and religious, or cultural. Published by European Diversity Research & Consulting. Diversity Business Case [EN].pdf


Article: Diversity Genious

Keywords: UK, Britain, English, diversity, media, journalism, ethnicity, gender, employment, internships, toolkit, resources, contacts, checklist, TV "Diversity Genious" is a toolkit containing 6 suggestions to help media companies ensure a diverse working evironment but also media products that will represent the diverse British society. In the end, you can find a diversity check list and a quiz as well as relevant web resources and contacts. Diversity Genious [ΕΝ]  


Article: Diversity – Press Review Selection

Keywords: International, All Europe, English, business, workplace, diversity, print, ethnicity, religion, articles, publication, print A selection of articles from the mainstream press and introduction by the manager of the publisher European Diversity Research & Consulting – on how workplace diversity can be transformed into companies’ “value adding” advantage.


Article: Diversity: Best Practices Handbook

Keywords: International, English, handbook, guide, General diversity, education, employment, ethnicity, all media formats, resources for trainers, resources for academics Diversity: Best Practices is a handbook for journalism and mass communications educators. It gives instructions to educators how to reach underrepresented communities in terms of recruitment and journalism education. A resource from Knight Foundation. Knight is a US foundation with local roots. It seeks opportunities that can transform both communities and journalism, and help them reach their highest potential. Diversity - Best Practices Handbook [EN].pdf


Article: Do US newspapers' staffs reflect the racial diversity of their communities?

Keywords: North America, USA, English, media, media diversity, study report, race & ethnicity. Each daily newspaper in the United States now has a web page comparing the racial diversity of its news staff and the community it serves, part of a new report for the Knight Foundation on 1,413 newspapers and their circulation areas. The report is intended to help journalists and readers discuss how well their newspaper's staff reflects their community. (The Knight Foundation) Do US newspapers' staffs reflect the racial diversity of their communities [EN].doc

Article: Dutch editorial offices and foreign journalists / Hoge drempels; Nederlandse redacties en allochtone journalisten (only in Dutch)

Keywords: Western Europe, The Netherlands, Dutch, media ethics and diversity, employment, diversity, report/study, print [EN] A study done by Drs. Farin F.M. Radjan from the Institute of Mixed Media about the corporate culture of Dutch editorial rooms with respect to the inflow of foreign journalists in Dutch media. The study states that there are high barriers for Dutch editorial rooms to employ a foreign journalist.

Article: Ethnic minorities as presenter in the picture; a European research / Etnische minderheden als presentator in beeld; een Europees verglijkend onderzoek (only in Dutch)

Keywords: Western Europe, South East Europe, Eastern Europe, All Europe, Dutch, diversity, ethnicity, media ethic and diversity, employment, report/study, print [EN] In this research there has been looked at the representation of presenters on television from ethnic minorities in eight different European countries (every time for the 3 biggest television channels). From the result it becomes clear that ethnic minorities as presenters on television have been clearly underrepresented. From the 790 presenters that they looked at, only 50 was from a different ethnic background, of which 17 are from the BBC1 and BBC2.

Article: European Union Agency for Fundamental Rights Annual Report 2008

Keywords: All Europe, English, French, racism, xenophobia, indicator, discrimination, EU, employment, housing, education, health care, print, online This years’ Annual Report first examines legal developments and institutional initiatives against racism and discrimination in Europe, focusing on the application in practice of the Racial Equality Directive. Next it covers developments in the area of racist violence and crime in the EU Member States, and this is followed by a focus on racism and discrimination issues in four areas of social life: employment, housing, education and health care. The final thematic chapter covers developments at an EU level relevant to combating racism, xenophobia and discrimination in the Member States of the EU. FRA EU Annual Report 2008 [EN].pdf    

Article: Freedom of press and racial discrimination: “Tuning in to Diversity”

Keywords: Western Europe, Italy, Italian, law, discrimination, diversity, ethnicity, ethic, freedom of press, print Review about freedom of press and racial discrimination’s laws, and analysis about the role of the ethical codes in Italy. Freedom of press and racial discrimination_ Tuning in to Diversity[IT].pdf

Article: Mass Media for a Minority

Keywords: Eastern Europe, Hungary, English, article, roma, media ethics & diversity, radio, employment, online As it tries to find its own voice, Budapest’s Romani radio station is caught between the mission of serving its audience and the necessity of attracting more advertisers. Article by Doug Merli - TOL Online, 18 October 2002. Mass Media for a Minority [EN].doc  

Article: McKinsey Study: Companies Make More Profit if They Have Greater Diversity

Keywords: Diversity, Race, Ethnic, Gender, Age, Companies, Workplace, Profit, Industry, National, US, UK, Canada, Latin America, English According to the study Diversity Matters published by McKinsey, companies that have greater racial and ethnic diversity are 35 percent more likely to have financial returns above their respective national industry medians. Also, one of the findings in the study is that while certain industries perform better on gender diversity and other industries on ethnic and racial diversity, no industry or company is in the top quartile on both dimensions. “The unequal performance of companies in the same industry and the same country implies that diversity is a competitive differentiator shifting market share toward more diverse companies,” states McKinsey & Company, a consulting firm that has examined proprietary data sets for 366 public companies across a range of industries in Canada, Latin America, the United Kingdom, and the United States. Diversity_Matters.pdf  

Article: Media4Diversity - Taking the Pulse of Diversity in the Media (EU Study on Media & Diversity)

Keywords: Studies, Diversity in general, Europe, EU, EFTA, English, French, German, print, visual, radio, broadcast, online, media, civil society organisations, NGOs, policy makers, government, recommendations. The ‘Media4Diversity - Taking the Pulse of Diversity in the Media’ publication is the result of the EU Study on Media & Diversity project, that identified over 150 initiatives by, or about, the media that countered discrimination and promoted diversity, across Europe. between 2002-2008. From the 150, 30 selected examples have been included in the final publication together with analysis and recommendations for future action based on the research. The study was conducted by the Media Diversity Institute, Internews Europe and the International Federation of Journalists (IFJ), and commissioned by the European Commission. Aidan White, General Secretary of the IFJ commented, “In times of trouble, tolerance can be at a premium, which is why diversity in media content and practice is a crucial factor in fostering social cohesion and preventing conflict. The present study illustrates that old fears and bad habits still remain, but much has changed within the industry. Prejudice and bias are being swept out of mainstream journalism. It lurks still, dangerously and with wounding effects, but increasingly on the margins of media, where it is nourished by unscrupulous politics... The International Federation of Journalists, like the Media Diversity Institute and Internews Europe, is proud to put its name to this piece of work, which will make an enormous contribution to the debate about how media play a role in maintaining solidarity, respecting diversity and building unity in the future of Europe.” In section I of the publication the driving forces affecting social cohesion, the role of the media in both impeding and advancing the diversity agenda are introduced. This section also summarises key examples of policy leadership at the EU level. Section II of the Study presents the objectives and methodology underlying the survey, which led to the selection of initiatives presented in the publication. In Section III, the selection of the initiatives is classified under their main area of focus (i.e. the area of activity they want to strengthen, improve or develop): journalism, production, employment, training, partnerships and organisation. An analysis of the gaps in the media and diversity arena that the Study has discovered, a report on the Prague seminar, and recommendations based on the survey results, and validated in Prague, are presented in Section IV. The outcomes, the conclusion and analysis are presented in Section V. The first of four main recommendations in the Study calls for all actors to see the new opportunity in a diverse environment, and to recognize that a more balanced and faithful representation of Europe’s diversity will reap a dividend of greater social cohesion and security, public trust in the media, but also new avenues for income through journalism and production that has greater resonance with its audience. The second recommendation stresses the need to “step up the dialogue”, i.e. to encourage and participate in balanced, inclusive national and European dialogues, platforms for reflection, debate, cooperation and partnerships between policymakers, civil society organizations and media organizations on the role of media in promoting diversity and combating discrimination in order to identify emerging opportunities and exchange best practices. The third calls for comprehensiveness and equal recognition of all areas of discrimination. The need for appropriate tools for setting aims, but also measuring outcomes is the forth recommendation for all partners in the social process. To download a PDF version click on appropriate link below: English Study on Media and Diversity [EN] French Study on Media and Diversity [FR] German (Executive Summary and Recommendations only) available at this link: Visit the Study website at

Article: MEDIVA - Media For Diversity And Migrant Integration Consolidating Knowledge & Assessing Media Practices across the EU

The MEDIVA project ( seeks to strengthen the capacity of the media to reflect the increasing diversity of European societies and thus foster a better understanding of immigrant integration processes at a time when social cohesion and integration policies are put to the test by an acute economic crisis. To achieve this aim, the project will: 1. survey existing studies/projects assessing the media capacity to reflect diversity and promote migrant integration (looking at 5 aspects: content of news, news making and programme production, recruitment,employment, training) across Europe: 2.  create a searchable database of these studies: 3. create a set of Indicators assessing the capacity of the media to reflect diversity and promote integrations 4. assess 30 selected media outlets (TV channels, newspapers, news web sites) across Europe on the basis of these indicators; 5. organize 5 Internat.Workshops to present the database, the indicators and discuss how they can be used 6. create and use a targeted e-mail list of relevant stakeholders to disseminate the project results (database, indicators, their use for policy assessment/policy design and journalist training). In addition, MEDIVA offers Non Discrimination Provisions in Codes of Practice/ Ethics of Journalists in 27 EU Member States:    

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