Keywords: International, Africa, English, entertainment education, media, ethics, journalism, study, conflict
Reliable, accurate and objective media, whether it be mainstream, alternative or traditional/nonconventional, can both prevent and resolve conflict through the automatic functions of responsibly disseminating information, furthering awareness and knowledge, promoting participatory and transparent governance, and addressing perceived grievances.
In this regard, the effects of media on conflict can be viewed both in terms of the negative repercussions that inadvertent or overtly propagandistic media may have in terms of fuelling tensions and provoking conflict, as well as the potential positive impact it may have if based on basic professional standards, combined with diverse access to information, reasonable financial resources and adherence to ethical codes. Such media can contribute to societal reconciliation, change misperceptions and broaden understanding of the causes and consequences of conflict.
